How to Sell on Meesho: A Comprehensive Guide for Biginners

Introduction

In the dynamic world of e-commerce, Meesho has emerged as a leading platform in India, offering a wide range of products to customers. With its focus on affordability and convenience, Meesho provides an excellent opportunity for sellers to tap into a vast market and grow their businesses. This blog will provide you with an overview of Meesho, discuss the types of products you can sell, guide you through the selling process, highlight the benefits, explain how Meesho helps market your products, and shed light on the potential disadvantages. Let’s explore how you can leverage Meesho to maximize your selling potential!

Overview of Meesho

Meesho is a popular e-commerce platform in India, catering to a diverse range of product categories. While it predominantly focuses on women’s apparel and accessories, it also encompasses electronics, home and kitchen products, and more. As an alternative to larger, more expensive platforms like Amazon and Flipkart, Meesho provides an affordable option for sellers to showcase their products. With over 50 lakh products and 650+ categories, Meesho is a one-stop-shop for customers across tier 1, 2, and 3 cities.

Types of Products to Sell on Meesho

Meesho offers a wide array of product categories, ensuring that sellers have ample opportunities to showcase their merchandise. While women’s apparel and accessories remain popular, other categories like electronics, home and kitchen products, and jewelry are also in high demand. Here are some of the categories you can explore on Meesho: Women’s wear (Kurtis, Kurti sets, Lehengas, Sarees, Ethnic Wear), Men’s apparel (Western wear for men, women, and kids), Kids apparel, Jewelry, Fashion accessories for men and women, Footwear, Beauty & Personal Care Products, Electronics, Home and kitchen products.

Getting Started on Meesho

1. Register as a Seller: Visit the Meesho Supplier website at supplier.meesho.com and create your account. During registration, provide your GSTIN and bank account details. Once registered, access the Meesho Supplier Panel using supplier.meeshosupply.com.
2. Upload a High-Quality Catalog: After logging into the Meesho Supplier Panel, it’s time to showcase your products. Create a high-quality catalog that includes detailed descriptions and attractive images of your products. Remember to offer competitive prices to attract potential buyers.
3. Receive Orders: With your catalog live, start receiving orders through Meesho’s extensive network of customers. Meesho boasts a large customer base of over 14 crores (140 million) buyers across India, giving you access to a vast potential market.
4. Pack and Ship Orders: When an order comes in, ensure you pack and ship the products within the expected dispatch date. Pay attention to secure packaging to protect items during transit. Meesho offers low-cost shipping solutions to efficiently deliver products to customers.
5. Receive Payments: Meesho follows a 7-day payment cycle from the delivery date. After successfully fulfilling orders, your sales earnings will be deposited directly into your registered bank account. This streamlined payment process ensures prompt receipt of your earnings.

Benefits of Selling on Meesho

Selling on Meesho comes with several advantages designed to support your business growth:

1. 0% Commission Fee: Meesho does not charge any commission fees, allowing you to keep 100% of your profits.
2. 0 Penalty Charges: Enjoy the freedom of selling online without worrying about order cancellation charges or penalties for late dispatch or cancellations.
3. Growth for Every Supplier: Meesho supports suppliers of all sizes, from small to large, and both unbranded and branded businesses, enabling significant growth.
4. Ease of Doing Business: Meesho offers an easy product listing process, affordable shipping solutions, a 7-day payment cycle, and exclusive rewards and benefits for sellers.

Marketing Your Products on Meesho

Meesho understands the importance of effective marketing. Here are some ways Meesho helps sellers promote their products:

1. Social Media Marketing: Leverage popular social media channels like Whatsapp, Facebook, and Instagram to market your products effectively.
2. Seasonal Discounts: Create attractive seasonal discounts to entice potential customers and boost sales on Meesho.
3. Native Ad Campaign Feature: Make use of Meesho’s native ad campaign feature to establish yourself as a top seller and enhance your visibility.
4. Word-of-Mouth Marketing: Positive feedback and word-of-mouth marketing from satisfied customers can help you attract more customers through competitive pricing and excellent deals.
5. Meesho Ads: Utilize Meesho Ads to create sponsored advertisements and promote your products and catalogs. This targeted approach helps you reach the right customers and increase sales.

Disadvantages of Selling on Meesho

While Meesho presents numerous opportunities, it’s essential to be aware of potential drawbacks:

1. Limited Product Listings: Meesho’s product listings may be limited, making it challenging for some products to compete effectively.
2. Slow Deliveries: Using Meesho’s first-party fulfillment may lead to slower deliveries, which can affect customer satisfaction.
3. Lack of Profitability: Meesho is not yet a profitable company, and recent years have seen reported losses due to increased expenditure in customer acquisition.
4. Limited to Indian Market: Meesho operates solely within the Indian market, which may restrict sellers who aim to target a global audience.
5. Intense Competition: With a large number of sellers on Meesho, it may be difficult for new sellers to differentiate themselves and attract customers.

Learn and Grow Your Business with Meesho

Meesho recognizes the significance of seller empowerment and offers valuable resources through their dedicated Learning Hub at supplier.meesho.com/learning-hub. Whether you’re a beginner or an experienced seller, you can access a wealth of information on Meesho seller registration, setting up your online business, sourcing packaging material, shipping orders, and strategies for business growth. Make the most of Meesho’s resources to enhance your selling journey.

Conclusion

Selling on Meesho provides a promising avenue for sellers to reach a vast customer base in India. By leveraging its platform, sellers can effectively market their products, benefit from competitive advantages, and access valuable resources for business growth. While there are potential disadvantages, the benefits and opportunities offered by Meesho make it an attractive platform for aspiring sellers. Get started on Meesho today and unlock the potential for success in the thriving world of e-commerce.