Marketing Archives - ThGSTCo Digest

The Role of Social Media in D2C Marketing Success

Ecommerce & D2C, Social Media Marketing / July 21, 2023

Introduction In the fast-paced and interconnected world of modern business, Direct-to-Consumer (D2C) marketing has emerged as a powerful strategy for brands to reach their target audiences directly. This approach cuts out intermediaries and empowers companies to establish a more intimate and personalized connection with their customers. In this article, we will explore the pivotal role …

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Understanding Green Marketing: Definition, Strategies, and Benefits

What is Green Marketing | Digest Thegstco

Introduction In today’s world, environmental sustainability has become a significant concern for individuals, organizations, and society as a whole. One approach that aims to address these concerns is green marketing. This blog post will delve into the concept of green marketing, its objectives, strategies, and its role in promoting environmental consciousness. Let’s explore how green …

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Understanding the 7 Ps of Marketing Mix and How to Use Them

Marketing / June 17, 2023

Introduction In the world of strategic marketing, the marketing mix plays a crucial role in developing effective marketing strategies. At the core of the marketing mix are the 7 Ps, a set of interconnected elements that businesses need to consider when creating their marketing plans. In this comprehensive guide, we will delve into each of the 7 …

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Understanding the Distribution Channel of Marketing: A Comprehensive Guide

Marketing / June 17, 2023

distribution channel of marketing | Digest Thegstco

Introduction In the vast and ever-evolving field of marketing, understanding the distribution channel is crucial for success. This comprehensive guide aims to shed light on the intricacies of distribution channels, their significance, and the strategies involved. By comprehending the distribution channel, marketers can optimize their reach, enhance efficiency, and achieve their marketing objectives. What is …

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10 Essential Marketing KPIs Every Business Should Track

Marketing / June 17, 2023

Introduction In today’s competitive business landscape, measuring marketing performance is crucial for success. By effectively tracking Key Performance Indicators (KPIs), businesses gain valuable insights into their marketing strategies, enabling them to make data-driven decisions and optimize their efforts. This article delves into the ten essential marketing KPIs that every business should track to drive growth …

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10 Price Strategies for Marketing Your Products or Services

Marketing / June 17, 2023

Introduction Effective price strategies play a pivotal role in marketing, shaping customer perception and influencing purchasing decisions. The way products or services are priced can determine their perceived value, market competitiveness, and profitability. In this article, we will explore ten price strategies that businesses can utilize to market their products or services and achieve their …

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Consumer Behaviour and Marketing Research: Unlocking the Power of Customer Insights

Marketing / June 17, 2023

Introduction Consumer behaviour and marketing research are two interconnected fields that play a vital role in developing effective marketing strategies. Understanding consumer behaviour provides valuable insights into why individuals make certain purchasing decisions and how they interact with products and services. Market research, on the other hand, is the systematic process of gathering and analyzing data about …

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